Melissa Kruse joined the Passarella & Associates team in 2004. Prior to becoming the Marketing Director, she was the Executive Administrator managing the administrative team and assisting Ken Passarella. In her role as Marketing Director, Melissa creates and updates all print and electronic marketing content; prepares proposals, statements of qualifications, and presentations; creates ads and press releases; manages social media, public relations, and relationship marketing efforts; develops eMarketing initiatives; handles website development and management; and produces the company’s monthly newsletter. Melissa brings expertise in digital marketing, graphic design, relationship marketing, marketing communications, and public relations.

Melissa earned a Bachelor’s degree from Florida State University and holds a Master’s degree in Marketing Communication from the University of Denver.